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 Ikea Childrens Table Chair 3PC Set White Pine Brand New $44.99 Time Remaining: 29d 14h 56m Buy It Now for only: $44.99 |
 Brand new 8 piece bedroom set suite local pickup only please $2,299.00 Time Remaining: 2d 4h 54m Buy It Now for only: $2,799.00 |
 100 BRAND NEW KING SIZE 10in 53LB NASA VISCO Memory Foam mattress SET 50 OFF $799.00 Time Remaining: 7d 4h 46m Buy It Now for only: $799.00 |
 BRAND New QUEEN size mattress and box spring set $495.00 Time Remaining: 13d 15h 54m Buy It Now for only: $495.00 |
 CHESS CHECKERS GAME TABLE SET FROM ITALY BRAND NEW H28 X W22 $99.00 Time Remaining: 3d 8h 6m Buy It Now for only: $99.00 |
 Brand New IKEA JOKKMOKK Dining Table and Chairs Set $199.00 Time Remaining: 2d 10h 20m Buy It Now for only: $199.00 |
 Brand New Symbol FULL Mattress Set 5 YEAR FULL WARRANTY Made in the USA $219.00 Time Remaining: 18d 15h 57m Buy It Now for only: $219.00 |
 CHEST LATCHES REPLACEMENT SET OF TWO STANLEY BRAND 80 1710 NIB $7.99 Time Remaining: 25d 13h 12m Buy It Now for only: $7.99 |
 Brand New IKEA Tullero Table Bench 2 Chairs Set Indoor or Outdoor Brown $175.00 Time Remaining: 1d 15h 22m Buy It Now for only: $175.00 |
 Set of 2 Bar Stool 24 Inch Rush Seat Walnut Finish BRAND NEW $78.99 Time Remaining: 26d 6h 20m Buy It Now for only: $78.99 |
 Luxurious brand new dining table set with 6 chairs $2,800.00 Time Remaining: 3d 4h 11m Buy It Now for only: $3,300.00 |
 Brand New QUEEN Mattress Set 5 YEAR FULL WARRANTY Made in the USA $249.00 Time Remaining: 29d 17h 51m Buy It Now for only: $249.00 |
 Brand New TWIN Mattress Set 5 YEAR FULL WARRANTY Made in the USA $189.00 Time Remaining: 3h 3m Buy It Now for only: $189.00 |
 Bedroom set Royal style w 24K gold carvingswoodveneerbrand new $8,500.00 Time Remaining: 18d 7h 19m Buy It Now for only: $8,500.00 |
 Brand New 5 Piece X Back Dining Table Chairs Set in Black For Sale $299.00 Time Remaining: 7d 7h 28m Buy It Now for only: $299.00 |
 Brand New Sealy Bristol View Plush Euro Top Mattress Box Spring Set For Sale $499.00 Time Remaining: 7d 22h 54m Buy It Now for only: $499.00 |
 BRAND NEW Adjustable split King 11in HD 6lb VISCO NASA MEMORY FOAM MATTRESS SET $2,299.00 Time Remaining: 4d 3h 4m Buy It Now for only: $2,299.00 |
 BRAND NEW DINETTE SET WITH GLASS TABLETOP $225.00 Time Remaining: 6d 16h 8m Buy It Now for only: $225.00 |
 Brand New Queen Bedroom Set Clearance Discount Price EVERY DAY Only 699 $699.00 Time Remaining: 21d 17h 43m Buy It Now for only: $699.00 |
 ART FURNITURE FROM THE CALAIS COLLECTION CHERRY WOOD 7PC BEDROOM SET BRAND NEW $3,700.00 Time Remaining: 3d 10h 2m |
 SET OF 2 BRAND NEW BAR STOOLS CLASSIC DESIGN FUBRIC CUSHION AND METAL LEGS $135.00 Time Remaining: 15d 12h 32m Buy It Now for only: $135.00 |
 BRAND NEW TWIN PILLOWTOP SET IN PLASTIC MATTRESS BOX $149.99 Time Remaining: 8d 2h 23m Buy It Now for only: $149.99 |
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 Kids Artist Activity Desk and Chair Set BRAND NEW $185.00 Time Remaining: 5d 10h 7m Buy It Now for only: $185.00 |
 BRAND New QUEEN size mattress and box spring set $355.00 Time Remaining: 13d 15h 53m Buy It Now for only: $355.00 |
 BRAND NEW LIVINGROOM SET PUZZLE SOFA WITH SIDE DECORS 5 PCS SOFA SET $1,749.99 Time Remaining: 28d 8h 17m Buy It Now for only: $1,749.99 |
 Set of 2 Embark Portable Juniors Chairs Red with Carrying Bag BRAND NEW $24.99 Time Remaining: 24d 9h 21m Buy It Now for only: $24.99 |
 Parsons Brown Side Chairs Set of 2 Brand New $138.95 Time Remaining: 29d 1h 30m Buy It Now for only: $138.95 |
 Beautiful Iron Basket Style Glass Top Dining SetBRAND NEW FABRIC $439.00 Time Remaining: 3d 12h 8m Buy It Now for only: $495.00 |
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 CHERRY VANITY AND STOOL SET BRAND NEW $90.00 Time Remaining: 14d 9h 49m Buy It Now for only: $90.00 |
 CHESS CHECKERS GAME TABLE SET FROM ITALY BRAND NEW $99.00 Time Remaining: 13d 10h 22m Buy It Now for only: $99.00 |
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 Vintage Rubber Furniture Leg Cups Set 4 Faultless Brand NIB $9.99 Time Remaining: 23d 7h 31m Buy It Now for only: $9.99 |
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 OAK VANITY AND STOOL SET BRAND NEW $90.00 Time Remaining: 8d 9h 53m Buy It Now for only: $90.00 |
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 Brand New Sealy Denham Springs Euro Plush Pillow top Mattress Box Sping Set $799.00 Time Remaining: 7d 22h 54m Buy It Now for only: $799.00 |
 BRAND New QUEEN size mattress and box spring set $350.00 Time Remaining: 13d 10h 52m Buy It Now for only: $350.00 |
 Jumbo quilted queen set brand new $199.99 Time Remaining: 4d 3h 29m |
 IRIS VANITY AND STOOL SET BRAND NEW $124.95 Time Remaining: 16d 7h 42m Buy It Now for only: $124.95 |
 Brand New Living Room Set Sofa and Loveseat FREE DELIVERY 25 MILES $899.00 Time Remaining: 13h 54m Buy It Now for only: $899.00 |
 Brand New Tot Tutors Kids Table and 4 Chair Set Plastic $72.28 Time Remaining: 26d 1h 59m Buy It Now for only: $72.28 |
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 100 BRAND NEW TEMPURPEDIC CLOUD LUXE BED QUEEN MATTRESS SET 25 OFF RETAIL $3,098.00 Time Remaining: 4d 3h 3m Buy It Now for only: $3,098.00 |
 BRAND NEW GENUINE KING Tempurpedic Rhapsody bed MATTRESS SET OVER 25 OFF RETAIL $3,198.00 Time Remaining: 1d 3h 43m Buy It Now for only: $3,198.00 |
 Step 2 PLAY and SHADE PATIO SET BRAND NEW IN OPENED BOX $73.95 Time Remaining: 12d 8h 19m Buy It Now for only: $73.95 |
 BRAND NEW Adjustable split King 12in HD 6lb VISCO NASA MEMORY FOAM MATTRESS SET $2,499.00 Time Remaining: 7d 4h 46m Buy It Now for only: $2,499.00 |
 brand new in box set of 4 chairs black and chrome brand new $219.99 Time Remaining: 4d 3h 29m Buy It Now for only: $248.00 |
 BRAND NEW LIVINGROOM SET 2 SOFA WITH 2 SIDE ARM CHAIRS 4 PCS SOFA SET $2,399.99 Time Remaining: 9d 6h 21m Buy It Now for only: $2,399.99 |
 Brand New 3 Piece Reversible Bonded Leather Match Sofa Set For Sale $1,099.00 Time Remaining: 11d 5h 56m Buy It Now for only: $1,099.00 |
 3 Pc Queen Anne Coffee Table Set with 2 End Tables brand New $59.90 Time Remaining: 9d 19h 9m Buy It Now for only: $59.90 |
 BRAND NEW KING Plush Mattress Set HOUSTON ONLY $489.00 Time Remaining: 23d 4h 28m Buy It Now for only: $489.00 |
 PORTOLA Acrylic BARSTOOL Bar Stool Set of 2 Brand New $179.00 Time Remaining: 2d 17h 36m Buy It Now for only: $179.00 |
 BRAND NEW GENUINE queen SIZE Tempurpedic Rhapsody bed MATTRESS SET OVER 25 OFF $2,798.00 Time Remaining: 4d 3h 3m Buy It Now for only: $2,798.00 |
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 Brand New Solid Pine Table and 4 Chair Dining Room Set NEVER USED still in box $120.00 Time Remaining: 5d 16h 7m |
 Brand New Mattress Set Twin Full Queen California Eastern King Pillow Top $449.99 Time Remaining: 28d 16h 6m Buy It Now for only: $449.99 |
 Serta Bristol Way Pillowtop King size Mattress and Box Spring Set Brand New $912.00 Time Remaining: 5d 17h 3m Buy It Now for only: $912.00 |
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 Brand New White 5 Piece Dining Table and Chairs Set For Sale $259.00 Time Remaining: 7d 23h 16m Buy It Now for only: $259.00 |
 BRAND NEW TEMPURPEDIC CLOUD SUPREME BED QUEEN MATTRESS SET 25 OFF RETAIL $2,398.00 Time Remaining: 4d 3h 3m Buy It Now for only: $2,398.00 |
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 100 BRAND NEW GENUINE KING Tempurpedic CONTOUR SIGNATURE bed SET OVER 25 OFF $2,998.00 Time Remaining: 4d 3h 3m Buy It Now for only: $2,998.00 |
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 IKEA chair and footstool POANG black leather BRAND NEW 2 sets available $100.00 Time Remaining: 8d 8h 35m Buy It Now for only: $175.00 |
 Brand New Queen Bedroom Set EVERY DAY Only 799 Free Delivery w in 25 Miles $799.00 Time Remaining: 21d 17h 42m Buy It Now for only: $799.00 |
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 Brand New Coaster Furniture Nesting Table Set 901064 2 pc Set Cappuccino Finish $99.88 Time Remaining: 22d 15h 13m Buy It Now for only: $99.88 |
 100 BRAND NEW TEMPURPEDIC CLOUD SUPREME BED KING MATTRESS SET 25 OFF RETAIL $2,998.00 Time Remaining: 5d 10h 22m Buy It Now for only: $2,998.00 |
 BRAND NEW CALIFORNIA KING 10in 53LB NASA Memory Foam MATTRESS SET $799.00 Time Remaining: 4d 3h 3m Buy It Now for only: $799.00 |
 IKEA chair and footstool POANG black leather BRAND NEW 2 sets available $100.00 Time Remaining: 8d 8h 52m Buy It Now for only: $175.00 |
 Brand New Queen Bedroom Set Clearance Discount Price EVERY DAY Only 699 $699.00 Time Remaining: 21d 17h 45m Buy It Now for only: $699.00 |
 20764 Set 10 MAITLAND SMITH Chippendale Mahogany Dining Room Chairs Brand New $3,295.00 Time Remaining: 3d 16h 30m Buy It Now for only: $3,295.00 |
 BRAND NEW TEMPURPEDIC GRAND BED KING SIZE MATTRESS SET W NEW GRAND ERGO BASES $10,398.00 Time Remaining: 4d 3h 3m Buy It Now for only: $10,398.00 |
 BRAND NEW Twin EUROTOP Mattress SET HOUSTON ONLY $195.00 Time Remaining: 5d 1h 4m Buy It Now for only: $195.00 |
 Set of 2 Upholstered Parsons Chairs in Traditional Colors Design BRAND NEW $239.00 Time Remaining: 23d 4h 2m Buy It Now for only: $239.00 |
 Disney Hannah Mantana Rock Inflatable Chair Gift Set Brand New Gift $11.15 Time Remaining: 25d 10h 59m Buy It Now for only: $11.15 |
 K Brand Cal King Royal Sovereign Prelude Mattress Set $2,399.00 Time Remaining: 9d 11h 44m Buy It Now for only: $2,399.00 |
 Brand New Eco Friendly Harvested Eucalyptus 5 Piece Dining Set For Sale $779.00 Time Remaining: 7d 8h 24m Buy It Now for only: $779.00 |
 PORTOLA Acrylic BARSTOOL Bar Stool Set of 2 Brand New $1.00 Time Remaining: 9d 17h 26m |
 BRAND NEW Mission Coffee 2 End Tables Set Solid Oak Country Value Woodwork $699.00 Time Remaining: 28d 10h 35m Buy It Now for only: $699.00 |
 Youth 4pc Wood Bedroom Set Twin Size Kids All Brand New $788.00 Time Remaining: 17d 8h 43m Buy It Now for only: $788.00 |
 Brand New Swivel Bonded Leather Match Leisure Chair and Ottoman Set in Ivory $262.00 Time Remaining: 7d 23h 15m Buy It Now for only: $262.00 |
 BRAND NEW Queen Orthopedic Mattress Set HOUSTON ONLY $349.00 Time Remaining: 26d 9h 18m Buy It Now for only: $349.00 |
 Sunflower Table Stools Chairs Play Activity Set BRAND NEW $55.96 Time Remaining: 15h 44m Buy It Now for only: $55.96 |
 100 BRAND NEW TEMPURPEDIC ALLURA BED KING MATTRESS SET OVER 25 OFF RETAIL $4,198.00 Time Remaining: 4d 3h 3m Buy It Now for only: $4,198.00 |
 BRAND NEW HUGE Cedar Chest 3Pc Coffee Table Set HOUSTON ONLY $299.00 Time Remaining: 12d 11h 36m Buy It Now for only: $299.00 |
 100 BRAND NEW TEMPURPEDIC CLOUD SUPREME BED QUEEN MATTRESS SET 25 OFF RETAIL $2,398.00 Time Remaining: 1d 3h 44m Buy It Now for only: $2,398.00 |
Why you need Brand Identity
In business, building a successful and recognisable brand ranks pretty high on the ‘to do' list. Put simply, a brand is your guarantee to a customer, and countless surveys show that customers are willing to pay more for brands they know and trust.
A brand that clearly highlights what makes your offering superior to that of your rivals will conjure up a positive image in the minds of the target audience. Brand building means creating consistency across everything you do; yes that includes your website and printed literature, but it also means your message, mission statement and the whole way you approach your business and your customers.
Why do I need to build a brand?
A brand shows that a company takes itself and therefore its customers seriously. It can be derived from who you are, where you want to be and can demonstrate how you believe people perceive you. Identify your core benefits to customers and market them. In time, customers will identify your brand with these benefits and values.
The Ingredient for success – know the customer
The key for a successful brand is understanding what people want and expect from you. Your brand values have to be in line with the needs of those who you are targeting, otherwise you may find yourself struggling! Simple market research can pay dividends in the long run, and can reveal whether to produce high or low end services at the right prices. Make sure you get regular feedback from customers, especially if any were dissatisfied: they are usually more honest. In doing so, you may find out that it is not just price that is important...
Streamline the brand
It is vital that the message you want to portray to potential customers is streamlined effectively. This is to say that the brand has to be consistent in all areas of the business. The logos, tag lines and style must be the same whether on or off line. Staff members should follow set brand guidelines that outline how you want your business portrayed and can prevent any inconsistencies, especially as the company grows. In time it could be worth installing a company intranet system to make communicating with your staff easier. Use the same experienced web designer to do all of these tasks.
Once your brand is defined, get the word out by as many means possible. Hire a trusted creative team that works together to produce logos, brand messaging, tag lines and design templates for all marketing materials. Don't spread things like graphic design, web design and copy writing across different suppliers otherwise you will lose consistency.
Customers prefer brands. Just ask yourself why people pay more for Heinz baked beans instead of supermarket's own? A brand can make all the difference in super-competitive markets.
About the Author
Ollie Ford is the original Ollie Ford from Chelmsford; the one who runs Ollie Ford & Co; a company that embraces all things creative, from web and print design to logo design, branding, copy writing and marketing. Call us and say hello; come and see us and get free coffee; drop us a line and tell us all about you. 01245 349648 . www.ollieford.co.uk.
(1 of 15)Brand New- The Quiet Things That No One Knows