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is the Lexus LX600H (hybrid) a step in the right direction, or just a way to smooth a guilty conscience?
This is the new hybrid from Lexus that cost £80k has a top speed of 155mph, 0-62 (mph) in 6.6 seconds and yet returns a very economically 30.4 mpg
I once discussed this with a Toyota representative at a greentech conference. From the manufacturer's point of view, the buyers of these cars simply would not have bought a Smart Car, a Prius, or a Civic instead. If they didn't have the option of a hybrid SUV or hybrid luxury sedan, most would have just bought the normal gas-guzzling version. So, on a rational basis it's almost certain that these cars are making at least a little bit of a difference.
On the psychological level it gets trickier. I think these cars do "smooth guilty conciences", but maybe that shouldn't be looked down upon. Yes, these buyers could have, and perhaps should have, bought something "greener", but the fact that people are even starting to think about the environment when making purchasing decisions is actually pretty remarkable. The acceptance and popularization of "green" products in suburbia is something that in fact MUST happen in order for there to be meaningful changes made in the way we live.
With this, as with many green product, the psychological dimension is currently making inroads faster than the practical. This is why it's important to keep up the pressure, and remind consumers that this isn't enough. Activists should be aware though, that being too cynical has the potential to undermine their own efforts. If "green sheik" goes out of style before it becomes effectual, there's little hope for broader change.
Short answer: Both.
2006 Toyota Highlander Hybrid Top 200








